January 31, 2012

A Four-Cylinder WRX STI Battles V8 Goliaths

A Four-Cylinder WRX STI Battles V8 Goliaths is undeniable. Drivers have been captivated by its turbocharged power, all-wheel grip and ability to leap through the air with lightning speed. While the Impreza WRX STI is known for its show-stopping rally performance, its impressive dynamic handling and power also make it an ideal contender in the road racing circuit—especially during inclement weather. “The WRX and the WRX STI are targeted at the performance enthusiast,” explains Todd Lawrence, promotions and sponsorship manager for Subaru, “someone who knows the technology and performance of our products beyond what they read or see in an ad. So road racing, the X Games and Rally America all allow us to reach these passionate customers in a relevant way that is not possible through mass media. ”Late this past January, Subaru entered their current Impreza WRX STI in the Grand-Am Continental Tire Sports Car Challenge series. The event, which takes place at Daytona International Speedway, is the Friday precursor to the weekend’s 24-hour Rolex series race. While the STI struggled with some gremlins during its debut race, the car showed hints of brilliance en route to a 15th-place finish out of 40 cars in the ultra-competitive Grand Sport class. The WRX STI can take solace in being the only four-cylinder car in the class. The group is currently dominated by the BMW M3, Ford Mustang GT and Chevy Camaro—cars, incidentally, that compete against the STI for market share.


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